Offline, Together
A campaign design project using typography as a primary tool to communicate social and cultural issues across both physical and digital platforms.
Placed in the subway, where internet connection is limited, the campaign encourages reduced phone usage through empathy-driven storytelling.
By presenting parallel narratives of a dog and its owner, romantic relationships, and the individual within a broader world, the project contrasts digital distraction with real-world connection, inviting users to look up and reconnect with their surroundings.